Is it really possible to turn a really bad idea into a really great one? Absolutely.

The Worst Idea technique is not only one of the most popular with brainstorm groups, it’s extremely effective. As you might suspect from the name, the facilitator asks participants to come up with the worst possible idea they can think of. Nothing is “too bad” – distasteful, rude, crass, embarrassing, off-color. The worse, the better.

How about a car that automatically runs over pedestrians who cross against the signal? A new diet pasta that is mixed with worms and human hair, to get dieters to eat less? A new recycled product that’s good for the environment – like previously used toilet tissue? How much worse could you get? Keep trying.

What’s the point of such an exercise?

First, it “loosens up” the group. We have been taught to reject bad ideas, and therefore won’t allow ourselves to go there. By encouraging people to think outlandish thoughts, the creative process is jump-started.

Second, many bad ideas contain some provocative element, something powerful and compelling. By making a simple change, you can often turn a bad idea into a great one. A car that runs over slow pedestrians might not be practical – but one that senses pedestrians ahead and automatically brakes might be. A diet pasta mixed with worms and hair might not be such a palatable notion – but one fortified with extra protein and fiber might be.

The Worst Idea can be a lot of fun. Give it a try next time your brainstorming. Be gross, outrageous, cynical. You just might come up with your BEST worst idea ever.

This entry was posted on Thursday, August 27th, 2009 at 11:10 am and is filed under Brainstorm Techniques, Brainstorming, SmartStorming Tips & Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.