Thank you, too, for the five important elements to insure true innovation: motivation, freedom, systems, knowledge and responsibility.

Keep writing and keep challenging.

My best,
Joanne Maly

To create a long-lasting cultural shift, organizations must 1) Adopt inventive pratices: identify and adapt policies, practices and informal protocol that inadvertently impede inventive action; 2) Educate: retrain managers to supervise to support inventiveness, train inventive people so they are more effective at building support for their ideas and create programs that help expand individual inventive capacities; 3) Mobilize action: events that cause people to act, erode silo mentalities and enable inventive folks to build informal collaborative networks 4) Communicate: develop aggressive, continuous communications to build credibility, report results and encourage inventive action; and, 5) Monitor all programs and refine effortsefforts as appropriate to continue expansion.

This model has been used with success to produce the most significant cultural changes of the past century. One of the best examples is the shift from a society in which a majority of adults smoke to one in which non-smokers have become an activist majority – generating the culture themselves.