Recently, the founder and CEO of a highly innovative marketing company confided in us that he wished, “…somebody would invent a new word to replace ‘creativity.’” He went on to share numerous stories about how misunderstood, intimidating and at times, paralyzing the “C-word” had become in his organization. And apparently he and his staff are not alone. The same phenomenon seems to be occurring in organizations everywhere.

What our CEO was verbalizing is an emerging zeitgeist in business today, a condition we call, CTPA (Creative Thinking Performance Anxiety). CTPA is a particularly nasty variety of unexpressed stress and dis-ease experienced by individuals and teams when they are put on the spot to think “outside-the-box” and deliver fresh, new ideas.

And these days, who isn’t being pressed hard to think more creatively?

Over the last decade, creativity (the driving force behind innovation) has emerged as the single most important competitive edge for success—a fact recently reconfirmed by IBM’s much-publicized 2010 CEO Study. Those companies that excel at creative thinking (the Apples, Googles and Nikes of the world) are thriving in today’s challenging economic environment, while their less creative competitors are scrambling to reinvent themselves and somehow remain relevant.

But when we speak about creativity, what are we really talking about? Or perhaps more importantly, is creativity (by any name) an ability we all possess… or a rare and special talent possessed only by a fortunate few? Researchers have actually tried to develop a reliable IQ-like test to measure an individual’s “CQ” (creativity quotient); but not surprisingly, those attempts have proven futile. It seems the subjective, non-linear, shape-shifting nature of creativity defies standardized measurement.

What does it mean to be creative?
The word creativity comes from the Latin word cero, which means “to create or make”. So every time you or I create or make anything (i.e., create a blog entry, prepare a meal, build a sandcastle, doodle on paper, or build the next online social networking phenomenon) we are being creative. We actually engage in acts of creativity every day. In fact the activity is so second nature, most of the time we are unaware we are even doing it.

Creativity vs. Artistic Ability
A common handicap facing many business people today is the self-limiting belief that they are “not creative.” Chances are those who subscribe to this belief may mistakenly associate creativity with artistic ability.

They say things like, “I’m not creative; I can’t even draw a stick figure,” “I’m not a good writer,” or “I don’t have a creative bone in my body,” That attitude perpetuates the myth that you are either born with it, or you aren’t. While many creative people do posses artistic ability, a far greater percentage of the world’s population of creative thinkers do not.

For example, Steve Jobs is lauded for being visionary creative genius; yet, can you recall ever seeing a single painting, sculpture or artistic performance created by him? Ever downloaded any music he has written or performed from the iTunes Store? The same can be said for other innovative geniuses like Thomas Edison and Henry Ford.

History has proven time and time again that anyone, anywhere, in any profession, can conjure up an “A-ha!” flash of creative insight, with the power to transform lives, markets, societies, or even the course of history. That includes you and me. We all possess that divine spark of genius within us.

The traits of highly creative people
Creativity manifests itself in many forms. There are highly creative teachers, CEOs, mechanics, salespeople, technicians, accountants, politicians, doctors, lawyers, cobblers and chimney sweeps.

Anyone who engages in his or her field of endeavor with a spirited sense of curiosity, wonder, sensitivity, imagination, playfulness and a willingness to question the status quo, possesses the traits and characteristics of highly creative people.

How many of those creative traits do you recognize in yourself?

The inner game of creativity

In sports like tennis or golf, we know that an “inner,” intellectual and emotional understanding of the game and how it is played is just as important as good “outer” physical technique. The more you contemplate, and then practice those things you consider, the easier it becomes to master the game. The same is true of creativity; with thought and practice you can cultivate your skills of observation, intuition and imagination. The more you master the inner game of creative thinking, the more innovative and effortless a problem solver you will become.

The creativity game is one of developing the confidence, discipline and skills necessary to push beyond any self-limiting beliefs about how creative you are, or can be. It is about stepping up and playing a bigger game, in order to unleash the creative genius within you. In the words of psychologist and author, Gerald G. Jampolsky, “A truly creative person rids him or herself of all self-imposed limitations.”

We will explore more about how to master this inner game of creativity in part two of this series.

Register today!

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Discover why most brainstorms fail to produce fresh ideas, and how
you can liberate more creative genius from your groups!

“7 Secrets for Supercharging Your Brainstorms”

SmartStorming Webinar

Tuesday, September 14, 2010 – 1:00 pm – 2:30 pm EDT

Do your brainstorm sessions deliver the results you really want?

Group brainstorming is the most widely used process for generating new ideas. But really, how effective is the typical brainstorm session in practice?

Most brainstorms are poorly planned and facilitated, often dominated or derailed by strong personalities, the victim of low energy and enthusiasm, and generally produce few, if any, really innovative ideas.

Presented by innovative-thinking experts Mitchell Rigie & Keith Harmeyer from SmartStorming, LLC, this high-energy 90-minute webinar will feature practical tips and techniques you can put to use right away to help supercharge your very next brainstorm.

— Cathy Robins, Director Strategic Communications, Sudler & Hennessey

NOTE: Webinar link and call-in info will be sent to registrants via email prior to the event.

If you are unable to attend the webinar, a recording will be made available online when the event is completed. All registered participants will receive download links to the recording free of charge.

Social networking is all about building and strengthening relationships by establishing online communities of individuals with shared interests.

According to Wikipedia, social networking sites “allow users to share ideas, activities, events, and interests within their individual networks.” Twitter, Facebook, YouTube, LinkedIn, MySpace and a few other well-known social networking icons come to mind.

Now think back for a moment to a time, not so long ago, when your primary means of building and strengthening your relationships wasn’t text-based (or in the case of YouTube, video). When you preferred getting together with your “network” (a.k.a. friends) and actually chatting out loud (in cmplt wrds not txt abbrs – LMAOROTF) . Or you would pick up your phone and use that device for what it was originally intended: talking.

You remember talking, right? It was nice. Conversations are so much richer when a voice is actually involved. Which begs the question…where is the “voice” of social networking?

Enter Voicefield, a breakthrough social networking concept that capitalizes on the quaint notion that it’s nice to hear people speak. Think of Voicefield as “Voice-Twitter,” “YouTube for the Spoken Word,” or “Talking-PostSecret.”

Voicefield is the brainchild of New York City entrepreneur, Trevor MacDermid, who explains, “In essence, Voicefield captures voluntary voice messages and makes them available online—so you can say anything you like, and listen to others do the same. In an era of exploding self expression, Voicefield celebrates the most personal form of communication, which lately seems to have been cast aside: the human voice.”

While still in its infancy, the potential for Voicefield is obvious… and enormous. Who doesn’t enjoy taking the floor every once in awhile? (Think karaoke.)  And while, just like poorly-utilized Twitter, many early users treat their fellow Voicefielders to a description of the bar they’re trying to find their way out of, or the size and juiciness-factor of the burger they just downed, one can only imagine how more creative and ambitious users will leverage the technology.

Voicefield collects sentiments from any phone or from your computer’s built-in microphone, at any time.   Messages might be confessional, emotional, frank or drunk. Callers can choose to be anonymous, themselves, or a made-up persona. Here’s one of our favorites from user Andrew Andrew, titled “Waltz.”

The Voicefield interface is equipped with caller-ID, so messages can be attributed to a particular area code, time and date, and even a specific registered user, and tagged by subject matter, theme, response to question and popularity.

And of course, if you’re really entertaining, others can choose to follow you and your voice posts. (Just imagine what Twitter’s @sh*tmydadsays could’ve done with this!)

The best way to get a feel for Voicefield (and how much fun it can be) is to give it a try. Again, there aren’t a ton of great messages there yet; this is still a new concept. But that means the Voicefield is wide open for your expressions of brilliance.

There are two interfaces:

• by phone, (212) 937-8981 (there’s also a toll-free number: (877) WWW-VOICE);
• by web: www.voicefield.com.

So if you have something to say, stop typing and start talking…on Voicefield. Who knows? You might actually like what you hear.